In the last decade, new digital technology has reshaped the business practices. Technology, in particular social media, has rejuvenated the communication arena through which business firms reach and engage the customers. This global emergence of social networking has enabled network-based analytical modeling and new forms of targeting and referral strategies based on the preferences of consumers' peers. By understanding what the customers think about an organization, products and services, firm can then act quickly and remain competitive. Several studies in recent times have shown that social media activities, e.g., liking, sharing, commenting on Facebook, Twitter, YouTube, Foursquare etc. have been proven to be very effective if monitored regularly by the business firms using Social Media Computing tools and techniques. Using the combination of case studies, the best practice examples, and hands-on demonstrations, this course will signify the prospects to leverage the power of social media in real-world business scenarios.
- Teacher: nargisp Nargis Pervin