The course aims in extending the understanding of marketing fundamentals to a market, which is not fully tapped and addressed, popularly termed as the Bottom of the Pyramid. Almost all the marketing campaigns are aimed towards a certain section of people in the market – the middle class and above. But, off late academicians are directing their efforts to serve the world’s poor and that too with the aim of attaining profitability. The course is aimed in understanding the role of MNC’s in capturing the Bottom of the Pyramid (BoP) market. It will focus on the strategies, tactics and trends adopted by MNC’c in various sectors like healthcare, energy, FMCG and finance in emerging economies. The course will be relevant to anyone with interests in marketing management and emerging markets.